Fashion

It all started with the birth of his son in 2012:on that touching and profound occasion, Ivan Aloisio looked to the future and the world in which little Jacopo would have to live.Ivan, with a family tradition of wool spinners behind him, grew up in a knitwear factory in a very small town in the province of Potenza

The idea behind the project is simple and takes inspiration from this concept:true sustainability starts from reusing what already exists and extending the life of clothes also means extending the life of the planet.Hence the startup motto Must Had, or everything deserves a second chance

Wear a vegetal element to feel in tune with nature.This is the idea of ​​three female designers who express their creativity in this way.

The international event dedicated to fashion and cinema starts today.Fashion Film Festival Milano 2022 is online until January 18th.