Apple accelerates on artificial intelligence

Apple integrates artificial intelligence into its devices to help users write, express themselves and perform tasks easily.

• During the Wwdc24 keynote, Apple announced the long-awaited introduction of artificial intelligence in its devices.
• Thanks to the update, Siri becomes smarter and can now manage actions between apps, automatically write and summarize texts, sort photos and give ideas and solutions to the user.
• Apple Intelligence aims to be a personal assistant that ensures privacy and security.

Finally too Apple he has his own artificial intelligence.Is called Apple Intelligence (aka AI, and that's no coincidence) and is a new feature integrated into iPhone, iPad and Mac, designed to help users write, express themselves and carry out tasks with ease, while maintaining high standards of privacy.It will be available in beta this fall with iOS 18, iPadOS 18 and macOS Sequoia.After that enthusiasts and experts of technology they were starting to be worried about the Cupertino company's delay in approaching technology ChatGPT style which revolutionized the sector, CEO Tim Cook and his partners take the long-awaited leap forward.

How Apple devices change with artificial intelligence

Apple Intelligence integrates functionality generative in native and third-party apps, allowing users to benefit from the capabilities of artificial intelligence in popular tools, from emails to messages passing through the photo.Apple Intelligence is integrated into recent operating systems released by the company and updates them, allowing you to draw on personal context to simplify daily tasks.Among the main features, the Writing Tools allow you to rework, revise and synthesize texts, helping users write more confidently and accurately;the Priority Messages and Smart Reply sections identify the most urgent emails and offer suggestions for quick responses; priority notifications and “reduce interruptions” mode help concentrate while carrying out important activities.

During the Wwdc24 presentation keynote, advanced features were also introduced recording, transcription and summary of audio content.The user can also create fun and personalized images, or custom emojis based on descriptions or photos.In the photo and video gallery, artificial intelligence allows you to search using common phrases, remove unwanted objects, create films with their own narrative arc.Thanks to the integration with Apple Intelligence, it becomes more natural and "personal" to communicate with the virtual assistant Siri, which better understands the context between one request and another and offers support wherever the user is.

The agreement with OpenAi to integrate access to ChatGPT

Plus, thanks to an agreement with OpenAI, Apple is integrating access to ChatGPT in iOS 18, iPadOS 18 and macOS Sequoia, allowing you to directly access its image and text understanding capabilities.Precisely to guarantee the privacy of users, Apple's approach focuses on processing data directly on devices, minimizing the need to send sensitive information to external servers.When requests are more complex, the tool Private Cloud Computing allows them to be processed in the cloud with the same level of security and protection as Apple devices, offering even more relevant information without retaining or exposing the data.

Apple's AI will be available in beta as part of iOS 18, iPadOS 18, and macOS Sequoia this fall, initially in English.Additional features and languages ​​will be available over the next year.The system will be supported on iPhone 15 Pro, iPhone 15 Pro Max, and iPads and Macs equipped with the M1 chip and later models.

Apple and OpenAI make a deal https://t.co/1G8VF6BSgo

— The Verge (@verge) June 14, 2024

How is Apple's approach different from that of Microsoft and Google

During the keynote, Craig Federighi of Apple illustrated how the company takes a different approach than current AI leaders like Microsoft and Google, focusing on specific tasks that can be performed without consuming too much battery.“We think the role of AI is not to replace our users, but to empower them,” Federighi said.There new technology from Apple, which could be the first with AI that its more than 2 billion users interact with, aims to change how infrastructures are built and the direction of products that use this innovation.

The recent innovations introduced by Apple in the field of artificial intelligence represent a turning point, not only for the users of its devices, but for the entire technology sector.Until recently, application development based on artificial intelligence was often hampered by high costs and the complexity of managing the necessary cloud infrastructures.Now, thanks to device integration, startups and developers can create powerful applications without the need to invest in expensive and complex servers.This means broader access to artificial intelligence technologies and the possibility for anyone to develop innovative solutions in various fields.Beyond to accessibility, integration into devices drastically reduces operating costs for companies. According to the company, the reduced need for servers would also translate into lower energy consumption and a lower environmental impact.