Spread the culture of blood donations:this is Rosso's mission

To facilitate access to blood donations, two Gen Zs have created a community that brings donors and blood transfusion centers together.A gesture as simple as it is precious that saves lives every day.

1,800 patients need blood every day.But just under two million donations were made in the last year in Italy, with one coverage of needs That almost 70 percent.The math doesn't add up in the national blood donation budget.Yet, we are talking about a matter of life.The mission of the company is vital startups Red, That aims to make donating easier to close the gap by 2030.How?By spreading the culture of prevention and blood donations, starting with Gen Z.A social value that allows the startup to rightfully enter the ecosystem LifeGate Way.

It all starts from a personal emergency

“During Covid I was a recipient of blood.Waiting for many hours to get a bag” he says Chiara Schettino, born in 2001 and founder of the startup together with Filippo Toni.The need for a transfusion was faced with a reality that hundreds of people experience every day:blood deficiency.An emergency that could be managed by increasing the number of donors, starting with the youngest.And precisely the 18-45 age group is the one which, according to the latest data released by the National Blood Centre, recorded a decline of 2 percent in 2022.While the group that grows the most is between 56 and 65 years old.

Donors also age.And age, in the field of donations, unfortunately matters.THE requirements essential to be able to donate are to have aaged between 18 and 65 (you can also request eligibility up to the age of 70 through a visit with the doctor responsible for the selection), weigh more than 50 kilograms and be in one state of good health.

The steps to enter the blood donation network

Among the reasons that slow down the flow of gifts is the fear of needles, but there is also a lack of culture that makes this precious gesture simpler.The Rosso platform aims precisely to make the blood donation chain more accessible.How?By creating a network that connects the will of citizens with blood transfusion centers, burdened by the shortage of healthcare personnel.Rosso really wants to provide a concrete support to associations in the recruitment process of donors also through technological tools that streamline the procedure.To date, there are hundreds of structures with which the startup collaborates, including hospitals and private centers.How to join?With just a few clicks the user register and book an interview private with hematologist doctor.Afterwards, your suitability for blood donations is verified by carrying out a blood pressure test ed blood count.

Easy blood, the platform services

Once you enter the community, you select the transfusion center closer to make your valuable contribution.In the reserved area, you can then monitor the status of the donation and manage future appointments.A chat validated by the haematologist is also available.But not only young people and blood transfusion centers are involved:Rosso is also aimed at companies with welfare paths which include donations from employees, free check-ups and even blood trucks to bring the equipment and environment suitable for donation to the workplace.

The goal is to extend the model to universities too.Hundreds of companies have already joined and the goal of eliminating the blood emergency is achieved in this way, by expanding the community.In short, yes make the donation “cool”., as the startup's claim states.And trigger a virtuous (no pun intended) contagion that generates benefits for everyone.