Goodbye protected market, but there is Octopus Energy:story of those who make renewable energy accessible to all

After the success in the United Kingdom, the operator - economical, environmentalist, humane - has also arrived in our country

Goodbye to protected market and off to the free one.This is how the Italian energy market is changing and citizens, except for some vulnerable categories, now find themselves having to face this transition with a series of assessments between the different existing realities.It is advisable to get started immediately so as to make an informed choice and avoid an automatic switch to an unknown supply.Economic, environmental, human:There are various criteria that can guide the choice.Recently, a new reality has landed in Italy after the success achieved in the United Kingdom, where within 5 years it became the operator with the highest growth rate.Is called Octopus Energy and it presents itself nicely with a purple octopus as a logo.No telemarketing, fair prices (for everyone), excellent customer relations and, above all, 100% renewable.These are the pillars on which this young reality in the world of energy is based, which has rapidly extended its presence throughout almost the entire European Union, as well as Japan and the United States.

100% renewable, but without surcharges

Sun, water and wind.Octopus Energy's electricity comes from 100% renewable sources.It is, in fact, a company that is positioned among the largest European investors in renewable energy with production plants in 10 countries.All of this, contrary to what one might think, without any additional cost for the customer.This is because Octopus' primary objective is to contribute to making the Italian and global energy market more sustainable.Today, choosing a supplier that uses electricity from renewable sources is proving to be increasingly necessary to facilitate the transition towards a sustainable future with a lower impact of greenhouse gas emissions.The use of renewable energies such as solar, wind or hydroelectric, in fact, plays a fundamental role in preserving natural resources, limiting dependence on fossil fuels.

Renewable energy accessible to all

It is in this direction that Octopus Energy is moving, which already has over 7 million users in the world, and which has the main objective of making renewable energy accessible to all.This is why they have a fixed point on tariffs that differentiates them from other companies in the same sector:they remain competitive over time and not just the first year, as often happens.This is also part of a well-defined transparency policy.The service you subscribe to at the beginning does not change over time:the company ensures that it does not make surprise contractual reformulations.Furthermore, should the user encounter doubts about their contract or various difficulties, they are faced with a reality that - thanks to technology - is able to act promptly.

Technology at the service of the environment

Octopus, in fact, uses an innovative system:«Kraken».It is a revolutionary energy technological platform with machine learning capabilities where all customer data, both banking and consumption-related, are collected.This allows you to manage customer operations very quickly.And the data seems to confirm the effectiveness of the Octopus approach, if we consider that in January this year they reached 100 thousand active (and satisfied) users.«We want to be the easiest and most obvious choice for consumers because only in this way – says Giorgio Tomassetti, CEO of Octopus Energy Italia – can we really accelerate the ecological transition and save the planet».