For World Animal Day, here are 5 innovative startups that help us take care of them

On the occasion of October 4th, we have selected some innovative startups that make life easier for us and our pets.

October 4th is the World Animal Day, a celebration that coincides, not by chance, with the day of Saint Francis of Assisi.The patron saint of Italy, in fact, has praised in his verses and works his respect for every living form that inhabits Creation.A way to remember that biodiversity is preserved by guaranteeing the survival of the species that make up ecosystems, preserving their habitats and natural conditions.Never before has it become urgent and necessary to underline this, listening to scientists and organizations like the International Union for Conservation of Nature (IUCN) who denounce as the animal and plant species are becoming extinct at a rate one hundred times faster than in the past.We Italians declare ourselves animal lovers:there are as many as 53.1 per 100 inhabitants (source Eurispes), fueling a 3.5 billion euro economy that is estimated to reach 4.3 billion by 2025.But we are really sure of guaranteeing our companions with the tails living conditions closer to their nature?We have selected five innovative startups that make our lives easier, respecting the nature of our pets.

5 startups that have put animals at the center of their world

• Empethy
• Jampy
• Dog Heroes
• Prettylitter
• AirVet

Empethy

The strays it is a phenomenon that has harmful consequences not only on animals, but also on society.It is estimated, in fact, that the thousands of stray dogs and cats hosted in shelters weigh on the coffers of municipal administrations for a good 200 million euros every year (the data is from Anti-vivisection League, Lav).A problem that can also generate health and public order consequences, with the risk of transmission of illnesses and of road accidents.A possible solution?Make the process for the les adoptions smoother and more immediate, both for families and for kennels.

It was born for this purpose Empethy, a startup that crosses the offer of associations, volunteers and shelters, with the request of those who are looking for pets.The innovative strength of this platform, which is part of the ecosystem of LifeGate Way, also resides inalgorithm able to calculate the human-dog compatibility index, reconciling their respective needs.By doing so, we allow more informed and responsible adoptions, reducing the risk of abandonment.To complete the offer of the platform, founded by experts in financial solutions and marketing Annamaria Barbaro And Lorenza Silvestri, there is also a service free pre and post adoption consultation which makes use of a network of veterinarians, nutritionists and educators.

Jampy

To inspire this startup dedicated to the well-being of pets, also part of LifeGate Way, it was the little dog Jampy.Thus, the two founders Federica Signoriello And Rose Choice, with years of experience in the wellness sector, have created a e-commerce platform which sells its own brand pet products, formulated by experts in nutrition and veterinary health.On Jampy In fact, you can buy detergents, shampoos and creams designed for canine pH, as well as cruelty free foods and supplements, i.e. exclusively with proteins of plant origin.The startup also aims to eliminate its polluting footprint, completely eliminating it disposable plastic in favor of refill solutions based on paper, bamboo, glass and aluminium, infinitely recyclable.

Dog Heroes

How to reconcile the need to prepare perfectly balanced homemade baby food and the lack of time?He thought about it Dog Heroes, the pet food delivery startup that sends pets home fresh food already portioned and ready to serve in a bowl.This home delivery service was created by Pierluigi Consolandi, Marco Laganà and Gregoire Desforges, who thought of a system to receive fresh food wherever you want, with high quality made in Italy ingredients, free of preservatives and chemical additives.How does it work?Just enter on the site i your dog's data, such as age, breed, weight and habits, and the Dog Heroes veterinarians will develop a personalized meal plan.Following the nutritional indications, the company prepares the daily dose in its Lombard laboratory, and then delivers it to the indicated address.The baby food is monoprotein and contains over 55 percent meat, when by law just 4 percent would be enough to have the words "chicken" or "pork" on the label.With a view to fighting against food waste, baby food reuses surpluses of food produced for human consumption.

Prettylitter

Imagine a cat litter capable of alerting you to anomalies in your pet's health.This is what it aims to do Pretty Litter, the smart litter box and, above all, far-sighted.The idea comes from the founder Daniel Rothman who, one day, noticed that his beloved tabby cat Gingi was suffering.The results of the emergency tests carried out by the vet revealed the presence of a terminal disease, which now left little escape.

Daniel's concern was the same as that of anyone who has found themselves in a similar situation: if I had discovered it sooner that something was wrong, would I have been able to save my four-legged friend?This was precisely the driving force behind designing a system capable of warn the pH alteration in time, reacting with acidic or basic urine or in the presence of blood.The secret lies in the very light porous crystals that make up the silica gel, capable of absorbing humidity and controlling odors.The formulation of the compound includes special indicators that they change color if the pH of the urine is altered.

AirVet

Have you ever resorted to emergency clinics to resolve sudden nocturnal doubts about your pet's health?A rather stressful experience, as well as very expensive, which sometimes could be solved simply with a telephone consultation or via chat.That's exactly what he thought about Brandon Werber, the founder of AirVet, when he created the televeterinary service available seven days a week, 24 hours a day.In fact, thanks to a network of veterinarians, the service offers an immediate expert opinion, just a chat or video call away, via website and application.A way to filter and resolve doubts about the health of your furry friend, evaluating whether or not to investigate further, saving time and money.