Father's Day, Coldiretti:“40% give food and wine, the most popular gift”

Food and wine beats clothing and technology

ROME - Four out of ten Italians among those who give gifts for Father's Day they choose Made in Italy food or wine, which is the most popular gift.

This is what emerges from a Coldietti-Ixe' survey released on the occasion of the anniversary which is celebrated on March 19th.

Food and wine specialties and bottles lead the ranking of choices, ahead of clothing, while in third place are technological devices, which precede - notes Coldiretti - spirits, household items, free and music, concert tickets and even flowers and plants.

On a general level, almost half of those interviewed give a gift (46%) - according to Coldiretti/Ixe' - among those who give a gift to their father (31%) but also wives and partners who purchase it on behalf of their children ( as many as 14%), while 1% also buy something for their grandparents.The majority of 54%, however, do not give gifts.

The Father's Day trend confirms that the Made in Italy food and wine gift has acquired central importance in recent years on the occasion of celebrations and anniversaries, so much so that it has become - underlines Coldiretti - more and more often the favorite gift of Italians.

After all, there is no shortage of possibilities in a country like Italy That - concludes Coldiretti – is a world leader in food and wine with 5450 specialties obtained according to traditional rules continued over time for at least 25 years registered by the Regions, 325 Dop/Igp specialties recognized at community level and 415 Doc/Docg wines.

For those who choose the food and wine gift, the best guarantee of the originality of the food products on sale in the markets is that of the personal presence of the agricultural producer who - Coldiretti specifies - can offer direct information on the place of production and the methods used.

A phenomenon that is supported in Italy by the network of Campagna Amica farmers' markets where it is possible to purchase local, zero-kilometre foods directly from producers without intermediaries which - concludes Coldiretti - do not have to be transported from thousands of kilometers away and guarantee greater freshness .