Video | Iren tells each other in a docu-series with Marcello Ascani

The new digital format in collaboration with Giffoni Innovation Hub is entitled "Circular Future Tour".

GIFFONI VALLE PIANA (Salerno) – It's called “Circular Future Tour” the new digital format - a docu-series on the road starring Marcello Ascani, content creator and CEO of Flatmates - born from the collaboration between Iren Group and Giffoni Innovation Hub.Together with Arturo Bertoldi and Fiorenza Genovese of Eduiren, the salient moments of this three-stage journey were revealed today during a preview meeting promoted during the Giffoni Film Festival, which will bring an exceptional sherpa, Marcello Ascani, and three expert giffoners on an unprecedented and unusual tour among dams, plants, bins, purifiers, kilometers of wires and lots of curiosity.Thus, new tools and languages ​​are experimented to talk about sustainability.

“Our project – said Arturo Bertoldi, head of Eduiren – is to tell, together with Giffoni Innovation Hub, for example, why if you press a switch the lights come on and where the organic waste ends up, that is what we do daily basis.We tried to use a different tool, so that it was the kids, with Marcello Ascani, who told the story, and not so much the company, because we think it's a way to make interesting things that are in themselves very interesting, but very little known."

The trailer of the docuseries was revealed in preview in Giffoni, thanks to which the Iren group can use audiovisual language to tell its story to the public.“The strong point of the project – added Fiorenza Genovese, of Eduiren Special Projects – is talk about the territories in which Iren is present and do it by being on the side of young people.For us it was important that all this was done not by Iren itself, but by those who live in the area and discover how, for example, an organic waste disposal and recycling plant works, where there is a hidden purifier, or discover what it is used for. a dam in the mountains.It is important that all this was done together with Giffoni Innovation Hub because here young people are protagonists, they have a say and an opportunity to tell."