Turning off the heating is trendy, with Maccio Capatonda and the WWF

On International Clean Energy Day, the WWF and Maccio Capatonda publish the new video Coprity

ROME - Maccio Capatonda again alongside the WWF on the issues of the climate crisis to show that each of us can do our part to combat it.The WWF and the famous actor and comedian publish the new video Coprity, where the message is characterized by the artist's usual and irresistible irony.This time the invitation to people is to reduce their energy consumption at home and therefore reduce the CO2 emissions connected to our everyday lives.

The climate crisis is now part of our daily lives, with already very serious consequences today.Drought, fires, extreme climate events, pollution and energy crises are the order of the day.If we do not immediately address the causes - the human activities that cause the phenomenon - we risk disastrous consequences.But our individual daily actions also weigh:we must act first to free the world from CO2 emissions.

Therefore, not only do you reduce your consumption, you can and must also choose to opt to "consume more responsibly" that is using only electricity instead of gas and choosing renewable sources.The science is clear:To prevent the worst consequences of global warming, we must rapidly replace fossil fuels with clean, affordable renewable energy sources, such as wind and solar.

MACCIO AND THE VIDEO COPRITY

The message of this collaboration is aimed at everyone:it makes no sense to stand still and watch a planet increasingly in crisis, we are the ones who have to bring about change, and we can do this starting from our daily actions:because the planet cannot save itself.Individual choices are a strong tool for influencing economic and political decisions.Maccio's invitation to his audience is clear:instead of turning on or turning up the heat, cover yourself.And he tells it in his ironic way, taking a look at the world of fashion, precisely that world which makes consumerism one of its identifying characteristics.The video was published today on the WWF social and web channels and on the Abruzzo artist's Instagram, Facebook and TikTok profiles.

WWF has been working for some time on the topic of the climate crisis and on the energy and ecological transition, also showing people how they can reduce their CO2 emissions, helping major changes.Among the various contents told in 2023, the survival guide for a sustainable future and the podcast series created with Chora Media, "7 to 0".