Sustainability to share:how GreenApes works, the app that transforms good practices into donations to NGOs

GreenApes transforms sustainable actions into economic support for environmental and social projects, with rewards for their positive impact

• Sustainable habits have an impact if they are adopted into everyday life by an increasingly larger community.
• The Italian startup GreenApes has launched the app of the same name which aims to encourage responsible behavior.
• Each action attributes points to be converted into economic support for national and international NGO projects.

In recent years, interest in sustainability is also gaining ground in Italy, where the population (especially the new generations) is becoming increasingly aware and active, including in the workplace, in the family and in educational institutions.This is confirmed by the data from the latest edition of theNational observatory on sustainable lifestyle of LifeGate which shows how only a minority of Italians remain skeptical or undecided about sustainability.The 68 percent, instead, he considers it one important question.But transforming this feeling into concrete actions requires deep commitment.Platforms like GreenApes they show how technology can be used to make a difference.This startups it doesn't just promote sustainable behaviors among users, but it goes further, transforming these actions into tangible benefits both for those who carry them out and for the planet.Fromgo to work on foot or by bicycle, to the make informed purchases until activity of circular economy and volunteering:thanks to this app, each of these gestures awards points – called Twin – to be converted into donations to projects with social and environmental impact.

How GreenApes works

Subscribing to GreenApes It works like any other social apps, because users can create a profile, share experiences and communicate their daily lives.What distinguishes it is the presence of games, challenges and measured objectives that educate and promote sustainability, in an engaging and interactive way.The goal is to continuously motivate people through a rewards system that celebrates their good environmental and social practices.Thanks to vast network of NGOs, associations but also partner companies and local shops attentive to the environment, in fact, GreenApes converts points earned by users in financial support to projects carried out by national and international NGOs.Initiatives linked, for example, to the adoption of endangered fauna or to support vulnerable communities.

But that is not all:GreenApes users also have the option to they have the opportunity to collect rewards, discounts and vouchers with which to purchase products or services linked to the world of sustainability and culture. This template creates a virtuous cycle of motivation and reward, encouraging sustainable behaviors.To guarantee the genuineness of the commitment of the registered people, each action is verified and validated through geolocation systems and other digital tools.

When sharing makes the difference

This Italian startup, founded a few kilometers from Florence in 2012, has received national and international recognition and is certified as a B Corp.Due to its innovative approach to sustainability, it is part of the ecosystem LifeGate Way.GreenApes' philosophy is based on creation of a community united by shared values ​​and lifestyles.Users support each other, encouraging and motivating each other in making changes that may seem small but, if adopted every day by an ever-larger community, become significant.In addition to sharing experiences and ideas, the platform enriches users' experience with quizzes, educational videos and surveys which consolidate awareness and stimulate reflection on their lifestyle.

The application is available for free on various platforms, including iOS, Android and web. Companies and institutions they also have the ability to personalize it to promote sustainability among its stakeholders, for example by creating specific challenges, environmental education programs and engagement campaigns that are directly aligned with the company's sustainability objectives.This flexibility allows you to engage various actors, creating a larger and more interconnected network.Furthermore, GreenApes also collaborates with universities and research centers in projects that push towards sustainable innovation.