Items with informative labels such as those on foods.The idea of ​​the Nisolo brand

A novelty from the United States to make fashion more sustainable:soon we will find information labels such as food labels on many clothes.

Read the labels on the back or sides of the packages food has become a habit for many consumers:Supermarket aisles are often occupied by customers intent on learning the nutritional information of the products on the shelves.Now this virtuous habit is starting to spread also in the world of fashion.The best example comes from the American footwear brand Nisolo who launched a simple label format to add to your creations, in the name of sustainability and transparency.And this is not the only project to help consumers be informed: labels, labels and certifications they will be increasingly widespread on clothing.In this way we will learn to "read" a garment and understand its production process before purchasing.

Labels with information on the sustainability of the garments

Nisolo is a footwear company based in Nashville, Tennessee, that had the idea of ​​adding a label to shoes and bags with information on the sustainability of its products.There label “Sustainability facts” measures the environmental impact of the materials used, as well as the well-being of the people who worked on the product.Nisolo's team has spent the last few years examining the most important categories for one sustainable production of the clothes:among the over 200 quality models analysed, 28 of the most relevant indications were then chosen and will be indicated in the information leaflets to be attached to the garments.Also, thanks to a QR code to be framed with the smartphone, it will be possible to read the other parameters controlled by the experts of the American company.Consumers will be able to make better choices and support the path towards sustainable and transparent business in the fashion industry.

“We want to empower consumers with the knowledge they need to make better choices and push brands to reconstruct their approach to sustainability, ensuring a more positive focus on both people and the Planet,” explains Patrick Woodyard, founder of Nisolo.Starting today, a specific sustainability label will be attached to each of the company's products.Nisolo delivered completely open source all the methodology created and does appeal to brands and fashion experts so that they too adopt the label with Sustainability facts.

Inside there are criteria such as the emancipation of women workers, health care and benefits for the workers who created the shoes, the product life cycle post-use, verification of emissions declarations made by suppliers and other data that is often missing inside boxes or clothing packaging.Considering that the few sustainability labels on the market today evaluate six or fewer environmental sustainability and social impact data, the Nisolo label takes a decisive step forward:covers 92 impacts for people and 108 for the Planet, making it the most comprehensive assessment tool available in the sector fashion.

Labels for sustainable fashion

Good production certificates already exist for the textile sector:for example the independent system Oeko-tex standard deals with controlling the fabric manufacturing chain.The presence of the logo on t-shirts and clothing indicates that the company has respected ethical and sustainability values.But the Nisolo label is special because it resembles the most complete information on foods and launches the trend of a real information sheet with numerous details.

Soon, on a cotton t-shirt we will be able to read a label that explains, for example, where and how cotton was grown or whether the people who collected it were paid a fair wage.Or, in the case of a wool sweater, you can learn where the wool comes from and whether the sheep have been treated with tolerance.The new labeling therefore offers much more detail:the label behind the Everyday Chelsea boot, one of Nisolo's most popular styles, explains that the factories that produce the boot are doing quite well when it comes to healthcare and benefits, but they can improve when it comes to packaging and distribution.

Today, when interest in sustainability is increasing, too fashion enthusiasts will be able to make more informed choices.Shoppers want more transparency into where their clothes are made so they can make ethical purchasing decisions.Perhaps the time spent in the shops to choose the best dress will become even longer, because after the test in front of the mirror there will also be a label check, but this helps to make the world of fashion more sustainable.