Fashion week, Armani parades in silence out of respect for the Ukrainian people

Giorgio Armani's show at Milan fashion week took place without music:“We don't want to celebrate” while there is fighting in Ukraine, the designer said.

• As part of Milan Fashion Week, Giorgio Armani organized a show without music:male and female models paraded in silence.
• This is how the Italian designer wanted to send a message against the war in Ukraine and show his closeness to the victims.
• A simple but powerful gesture that reflects Armani's stylistic choices.

While the roar of the bombings deafened theUkraine, a trail of male and female models paraded silently in a Milanese theater, the time marked only by the confident and graceful advance of heels and the clicks of cameras, busy immortalizing a fashion show that will remain in history.Let's talk about the show Giorgio Armani, one of the most well-known and acclaimed stylists in Italy who on February 27th, as part of the Milan Fashion Week, decided to present his creations without background music.

Giorgio Armani's message

It wasn't a renunciation, but rather a revolutionary gesture than in his simplicity he proved capable of sending a strong signal.“My decision not to use music on the show was made out of respect for the people involved in the ongoing tragedy in Ukraine.”

This is the warning communicated by an off-screen voice before the fashion show and then repeated on Armani's Twitter profile.“I thought that, more than donating clothes or money, at that moment it was important to make those children feel that my heart beats for them”, declared the designer.“We don't want to celebrate.”

The strength of essentiality

Giorgio Armani has always believed in timeless elegance and the strength ofessentiality, reiterating during the pandemic that "we need a slowdown" so as to rediscover the value of authenticity.And in this fashion show he succeeded, as all the attention of those present was focused on the clothes, the result of the hard work of hundreds of artisans.Lots of black velvet illuminated only by the glow of sequins, a fashion idea that goes beyond gender to capture the true essence of the person.“I went back to my origins, to my way of seeing man and woman which, in the end, they can be interchangeable.There's no need to dare, just look at yourself in the mirror." explains the designer.

And so the search for substance translates into the choice of silence, a peaceful but powerful weapon;“real music”, as the great trumpeter Miles Davis said.And it is in that silence that, seeing the senator among the guests Liliana Segre, a Holocaust survivor, the clock stops and the hands seem to go back in history, bringing to the surface dramas that humanity should remember, never relive.