Adidas reinvents the iconic Stan Smith in a circular key

The silhouette always remains the same, however the materials are recycled:this is how adidas innovates the timeless Stan Smith sneakers.

Who said that lowering the environmental impact of an item of clothing or a pair of shoes means making sacrifices in terms of performance and style? Adidas is doing its part to dispel this myth, with a wave of circular innovation that also involves a timeless classic, the Stan Smith sneakers.

Adidas Originals innovates in the name of the circular economy

Browsing the adidas Originals catalog you come across very different products, from city sneakers to football boots, from tracksuits to swimsuits.Starting this year, more than 60 percent of all these products will consist of sustainable materials.

The brand has taken the path ofcircular economy for some time now.In 2015, the first shoe prototype created together with the environmental organization made its debut at the United Nations in New York Parley for the Oceans, collecting the plastic from beaches and remote coastal communities and recycling it before it runs out pollute the oceans.In 2020 alone, around 7 thousand tonnes of waste were recovered (equivalent to around 350 million bottles) with which 17 million pairs of shoes will be produced in these months, after 15 million last year.

Beyond the Parsley Line, the recycled polyester it has now become a constant to the point of exceeding 60 percent of the total used by adidas, with the promise of reaching 100 percent by 2024.Consumers who are more environmentally conscious can look for labels Primeblue And Primegreen to make sure you buy a model made with recycled materials.

A circular future for Stan Smiths

That's right Primegreen the material chosen for the new one upper unmistakable ones Stan Smith.The silhouette does not change one iota compared to the one that has characterized them since their debut in 1973.At the time they were designed for tennis - it is no coincidence that the name is that of an American tennis player who won two Grand Slam finals - but over the years, with their simple and clean lines, they have established themselves as the sneakers suitable for any occasion.

Now Stan Smiths are also becoming more eco-friendly, both in their classic model and in the more playful versions dedicated to Disney, Pixar, Marvel and Star Wars characters.In addition to being produced with a portion of recycled materials, they will all be packaged in the traditional blue box which today is made up of over 90 percent recycled paper.