Sustainable and intelligent, Pcup glasses are an alternative to plastic

Pcup has launched an ecological alternative to disposable plastic by creating silicone cups with an integrated microchip to communicate with the smartphone.

We can finally say goodbye to glasses disposable plastic.Pcup, startups Milanese born in 2018 from a chance meeting between Lorenzo Pisoni and Stefano Fraioli, former school friends, has launched a new silicone glass durable and reusable.

Pcup, which became part of the ecosystem of LifeGate Way, the group subsidiary with the aim of creating a network of sustainable startups with a focus on open innovation, looks at environmental sustainability and offers an ecological alternative to plastic.The result is a glass that resists stress, washing at high and low temperatures and thousands of uses, and which respects the environment.But there's more:is equipped with microchip integrated to communicate with our smartphone.

How Pcup was born

But let's take a step back.It was 2018 when Pisoni and Fraioli, former classmates at high school, after having lost sight of each other for years, met by chance at the train station, met again, and decided to combine their ideas and forces to carry out a project that Pisoni was thinking of for years.

Thus the first one was born smart and sustainable silicone cup that communicates with our smartphone.How?Simply pair your mobile phone with the container by framing the QR Code or via NFC technology – i.e. like the one used for contactless payments –, in this way it will be possible to order drinks directly by telephone, saving queues and crowds.And respecting the environment.

“Our idea is that sustainability should not be the result of renunciation, but the natural consequence of better designed products,” explains Alessio Jukka Lora, partner and marketing director of Pcup.“From this philosophy we started to create an idea that developed starting from materials and shapes, but which then grew thanks to technological applications”.A project destined to revolutionize the world of large events, nightclubs, concerts and discos with a smart and sustainable alternative.

The advantages of the Pcup glass

The glass designed by Pcup offers several advantages not only for customers but also and above all for venue managers or event organisers.Thanks to the integrated microchip, in fact, "the venue can create promotions, offer discounts, launch campaigns on a specific target, as well as automatically manage consumption at the bar - explains Lora -.Finally, an element that is the most interesting for users today, thanks to the Circle platform which manages the tool from a social point of view, our glass also represents an element of aggregation, because it allows you to see on a smartphone who is present in a place or at an event (without prejudice to the possibility for those who do not want to not be recognized or remain anonymous), to offer a drink to someone via the app by also sending a short message, to share content and to delve into a series of practical information related to a place or an event".

A reality that companies like - some have chosen Pcup for their offices, activities and events - and which looks to the future aiming for rapid expansion, not only within national borders.