Timberland presents the new digital talk Moving the world forward

The events promoted by continue Timberlands to share their values ​​and their mission oriented an increasingly circular and sustainable economy.After the inaugural talk, dedicated to eco-innovation, the brand, which for years has been committed to the development of eco-conscious footwear and clothing, aimed both at protecting nature and strengthening communities around the world, has chosen to dedicate its next digital event right at community theme and the precious role they play in the great challenge of changing the world.

For the event, entitled Moving the world forward (projecting the world forward), Timberland has chosen a symbolic date:that of Thursday 22 April, World Earth Day, when, at 10:00 am, the talk will be broadcast online on www.orefici11.com (and the following day in podcast on Spotify).

The physical location of the talk will be, this time too multi-brand store OREFICI11 of Milan, where guests will share concrete experiences and projects, which will highlight how the commitment to sustainability cannot be the result of an individual effort, but requires a collective commitment and an effective dialogue between businesses and communities in order to have significant effects.

Partners of the Moving the world forward event are Legambiente, Lombardy onlus, Too Good To Go and LifeGate.

Community and regenerative agriculture, the themes of the Timberland talk

As evidence of its role as leader in responsible innovation and its concrete commitment to "developing more sustainable products, stronger communities and a greener world", Timberland will present an important eco-innovation:the products Regenerative Leather, made with leather from regenerative agriculture.The story will show how protect nature And strengthen communities around the world are the cornerstones of Timberland's strategy, based on the belief that "a greener future is a better future".An objective to be achieved through concrete gestures, such as that of plant 50 million trees worldwide by 2025 and reach a “net positive” impact on nature by 2030 “to give back more than is taken away”.

The talk on April 22nd will also be the opportunity for the presentation of two new urban greening workshops, organized this time at Cascina Nascosta, inside the Sempione park in Milan.

The guests of the Timberland talk on April 22nd

To offer a concrete horizon to the themes chosen for its talk, Timberland asked the event's speakers to bring their experience "as players in the activation of communities of different nature in the field of sustainability".The meeting will be moderated by LifeGate, with its managing director Thomas Perrone.

Elisabetta Baronio, Sustainability & responsibility manager EMEA at Timberland, will talk about the role of fashion and design in creating a more sustainable future and the impact of sustainable brands and products on communities.As evidence of this he will cite the example of innovative Eaerthkeepers products, made of Regenerative Leather, the result of Timberland's choice to focus on agriculture closer to nature's processes, without the use of chemical products and without intensive farming.Elisabetta Baronio will also talk about urban greening projects and the collaboration with Legambiente for the workshops organized at Cascina Nascosta.

Chiara Bisconti, human resources consultant and president of Milano sport spa (a company owned by the Municipality of Milan that provides sports services), will talk about the importance of enhance public affairs for the community, bringing the case of Cascina Nascosta, transformed from a municipal office to a green space open to the public, when she was councilor (for Wellbeing, Quality of life, Sport and Leisure, Green, Animal protection, Resources
Human) of the municipality of Milan.Also at the center of his story is the tender won by Legambiente, the collaboration with Timberland, the role of spaces open to the public post-pandemic and the great value of agile working.

Federico Rossetti, Milan city manager of Too Good To Go (an application with 30 million users that allows bars, restaurants, shops and hotels to sell unsold food "too good to throw away" online at reduced prices), will speak on the issues of raising awareness of society on food waste problem, focusing on the Milanese experience of the project.The heart of his speech will be the potential of digital in knowing how to quickly create an online community capable of rethinking the concept of waste food.Without neglecting the importance of not losing the physicality of the places and the relationships with nearby shops.

Natural cooking and urban greening, the first Cascina Nascosta workshops

The talk will also be an opportunity to find out more about the project urban greening, with which the brand has been committed for some years to making cities greener with works by urban regeneration which actively involve consumers, in the role of "heroes of nature".The new appointments of this project will take place at Hidden Farmhouse, in Milan, a location surrounded by nature and recently opened to the public by the Municipality.Meeting place and education on sustainability issues, organized by  Legambiente Lombardia, the Cascina, thanks also to the support of Timberland, will make its green spaces available to urban communities, with the aim of improve collective well-being and promote opportunities for meeting and exchange.

The calendar of the new workshops organized by Legambiente Lombardia and Timberland in Cascina Nascosta will start with the first two appointments scheduled for the month of May and will continue until autumn.

The first workshop will be dedicated to natural cooking, therefore to the topic ofnatural nutrition, and it will take place on May 15th and 22nd, from 10 to 11.30.It will be an opportunity for all participants to learn and deepen their knowledge the value of natural and organic food, learn about the properties of fruit, vegetables and legumes and their use in the kitchen.A producer who participates in the Cascina Nascosta organic market will also share valuable advice.During the laboratory you will learn to use food waste, to recognize herbs from natural environments using them as ingredients and to combine seasonings and aromatic plants.There will also be an opportunity to test yourself by preparing some bagged recipes to take home and savoring a fresh spring salad together.

The second workshop, scheduled on May 16th and 23rd, from 10 to 11.30, will be dedicated tourban gardening and will allow all participants to create your own eco-vegetable garden.Thanks to the precious advice of some experts, you will learn how to grow food in the city, creating small urban gardens on balconies and windowsills, in an ecological way and without chemicals.In addition to the secrets on soil preparation and the choice of vegetables and aromatic plants, we will also talk about insects useful for vegetation and the possibility of having a small hive.

Registration for the workshops (which will take place in compliance with anti-Covid regulations) can be done at the OREFICI11 store or by email at [email protected].The complete calendar of workshops is available on orefici11.com.

All those who take part in the workshops at Cascina Nascosta, in addition to obtaining a special gastronomic gift at Km 0, they will have the opportunity to activate their own Hero membership card at the OREFICI11 store, which guarantees a 20 percent discount on Timberland products, both at the multibrand and in the Corso Buenos Aires store in Milan

To find out more about Timberland's workshops and projects, the appointment is with the talk scheduled for Thursday 22 April at 10 am in Milan, visible online on www.orefici11.com and, from the following day, in podcast on Spotify.