Trade

Consumers’ love for avocados in the United States seems to know no bounds. From 2001 through 2020, consumption of this fruit laden with healthy fats tripled nationwide, rising to over 8 pounds per person yearly. On average, 90% of those avocados are grown in the southwest Mexican state of Michoacán. As with other foods that have become trendy, such as acai berries, or widely used, such as palm oil, intensive avocado production is causing significant environmental damage. My research on 20th-century Latin American environmental history examines how the transnational movement of people, foods and agricultural technologies has changed rural landscapes in Latin America. Currently, I’m writing a book on the development of a global avocado industry centered in Michoacán, the world’s largest avocado-growing region. Michoacán has a large Indigenous population and an economy based on agriculture, fishing and ranc...