Marketing

Images of orange groves and Spanish-themed hotels with palm tree gardens filled countless pamphlets and articles promoting Southern California and Florida in the late 19th century, promising escape from winter’s reach. This vision of an “American Italy” captured hearts and imaginations across the U.S. In it, Florida and California promised a place in the sun for industrious Americans to live the good life, with the perfect climate. But the very climates that made these semitropical playgrounds the American dream of the 20th century threaten to break their reputations in the 21st century. A postcard illustrates the latest style for Miami beach bathing around 1920. Asheville Post Card Co./Wikimedia In California, home owners now face dangerous heat waves, extended droughts that threaten the water supply, and uncontrollable wildfires. In Florida, sea level rise is worsening the risks...

Back-to-school sales are underway, and people across the country will be shopping online to fill up backpacks, lockers and closets – and they’ll be taking advantage of free returns. Making it easy for customers to return items at no cost started as a retail strategy to entice more people to shop online. But it’s getting expensive, for both retailers and the planet. In 2022, retail returns added up to more than US$800 billion in lost sales. The transportation, labor, and logistics involved raised retailers’ costs even higher. Product returns also increase pollution, greenhouse gas emissions and waste in landfills, where many returned products now end up. So how can retailers fix this problem and still provide quality customer service? We conduct research in reverse logistics, focusing primarily on the intersection of retail returns and customer behavior. Here are some insights that can help reduce the abuse of free returns and lower costs without losing...

The 2023 Georgia peach harvest is looking bad, although the details are sketchy. By some accounts, it’s the worst since 1955. Or maybe since 2017. There are estimates that a mild winter and late spring frost have cost Georgia growers 50% of their crop. Or perhaps 60%, or 85% to 95%. Consumers, say the growers, should expect less fruit, though what’s produced may be “fantastic and huge and sweet.” And they should expect to pay quite a bit more. As ominous as this may sound, the unpredictability of Georgia’s peach harvest has been predictable since the industry’s earliest days. So has public hand-wringing about it. It can be hard to say what a “normal” year is. In 1909, growers produced just over 826,000 bushels. In 1919, it was up to 3.5 million, then 4.4 million in 1924, then back down to 1 million in 1929. There may be plenty of peaches on Georgia license plates, but according to the University of Georgia’s 2021 Georgia Fa...

Coca-Cola is one of the world’s most widely recognized brands. Its global reach, spanning more than 200 countries, was the theme of a 2020 commercial that showed families drinking Coke with their meals in cities from Orlando, Florida, to Shanghai, London, Mexico City and Mumbai, India. Operating on that scale creates a big carbon footprint. The company uses over 200,000 vehicles to distribute its products every day and runs hundreds of bottling plants and syrup factories across the globe. But Coke’s single largest contribution to climate change comes from its refrigeration equipment. Running refrigerators uses a lot of electricity, and some coolants in these systems are greenhouse gases that trap heat in the atmosphere. Almost two-thirds of the climate impact of refrigeration comes from electricity consumption, and refrigerants account for the rest. As of 2020, refrigeration produced nearly 8% of global greenhouse gas emissions....