Manipulation

Cold spells often bring climate change deniers out in force on social media, with hashtags like #ClimateHoax and #ClimateScam. Former President Donald Trump often chimes in, repeatedly claiming that each cold snap disproves the existence of global warming. From a scientific standpoint, these claims of disproof are absurd. Fluctuations in the weather don’t refute clear long-term trends in the climate. Yet many people believe these claims, and the political result has been reduced willingness to take action to mitigate climate change. Sen. James Inhofe brought a snowball to the Senate floor in February 2015 to argue that because it was cold enough to snow in Washington, D.C., climate change wasn’t real. That year became the hottest on record and has since been surpassed. Why are so many people susceptible to this type of disinformation? My field, psychology, can help explain – and help people avoid being misled. The allure...