Women in STEM

The Discovery Channel’s annual Shark Week is the longest-running cable television series in history, filling screens with sharky content every summer since 1988. It causes one of the largest temporary increases in U.S. viewers’ attention to any science or conservation topic. It’s also the largest stage in marine biology, giving scientists who appear on it access to an audience of millions. Being featured by high-profile media outlets can help researchers attract attention and funding that can help super-charge their careers. Unfortunately, Shark Week is also a missed opportunity. As scientists and conservationists have long argued, it is a major source of misinformation and nonsense about sharks, the scientists who study them, and how people can help protect endangered species from extinction. I am a marine biologist who worked with five colleagues in 2022 to scientifically analyze the content of Shark Week episodes. We tracked down copies of 202 episodes, w...