In Val di Fiemme the wellness chain drives tourism:443 companies for a turnover of 243 million

TRENTO – The wellness supply chain in Val di Fiemme is expanding and generates 243.7 million in turnover and 75.6 million in added value every year.This is supported by the study by The European House-Ambrosetti, created for the presentation of the Fiemme wellness community, the first community dedicated to widespread well-being in Italy and the Alps.Val di Fiemme, in the province of Trento, has decided to invest in health and well-being to improve residents' lifestyles and habits, the quality of work in companies and the quality of tourists' holidays.The valley is home to 443 companies operating in the extended wellness supply chain, for a total of 2,410 employees, 8.4% more than in 2018.The data highlights how the specific weight of this supply chain within the productive economic fabric of the area has increased in the last 10 years.The extended wellness supply chain supports the territory by generating a direct added value of more than 75 million euros, creating a multiplier of wealth and opportunities also for other economic sectors.Every euro generated directly from well-being activates 1.9 euros in other sectors, with a multiplier close to 3.

THE FIEMME WELLNESS COMMUNITY WAS BORN TODAY TO PRESENT AT THE MILAN CORTINA OLYMPICS

“The community of widespread well-being - explains Luigi Angelini, creator of the Fiemme wellness community and strategic consultant for the culture of well-being - will take shape and substance immediately, so as to present itself at the appointment with the history of sport, the Milan Cortina 2026 Olympics, offering the world the model of sustainable development of a territory capable of bringing together the people who live there, the visitors and the business world".The Olympic medals for Nordic skiing and ski jumping will be awarded in Val di Fiemme.

GILMOZZI:“TOURIST MODEL, BUT ALSO COMMUNITY MODEL”

“Wellbeing – adds Paolo Gilmozzi, president of the Fiemme Cembra tourist promotion company – has always belonged to the cultural heritage of the Val di Fiemme community.We have decided to evolve the concept of wellness from a tourist destination model to a community model.The choice, we are convinced and proud, will allow us to focus on the global quality of our territory, keeping the person and their needs at the centre."President Gilmozzi concludes:“Everyone, whether residents, company employees or tourists, must feel good in Val di Fiemme.Ours is a medium-term project because it must pervade the territory.Only in this way will we guarantee widespread well-being and development in the years to come."