Geen, the startup that helps people take care of their sexuality

For World Sexual Wellbeing Day we present Geen, a bridge between professionals who deal with intimate health and people.

• Even today the intimate sphere is full of taboos:also for this reason, September 4th is celebrated as World Sexual Wellbeing Day.
• Geen is a startup that wants to make people free to make more and more conscious choices and actions for their intimate lives.
• The platform connects user requests with the healthcare professionals who can take care of them.

Despite the progress made in recent years, the intimate sphere is still full of taboos today.And it is precisely to try to break them that since 2010, every 4th September, the World Sexual Wellbeing Day.Promoted by the World Health Organization (WHO) and the World Association for Sexual Health (WAS), the initiative aims to spread wider information on the topic and raise awareness of the role that sexuality plays on general health and on happiness.Objectives also shared by Geen, an innovative online platform that wants to help people take care of theirs intimate and reproductive life selecting the most suitable doctors and professionals for each individual user.

Sexual well-being is still a taboo

For some time now, associations, institutions and experts have been carrying out important work in Italy too awareness on the importance of protecting and caring for the reproductive sphere.But there is still a long way to go.Suffice it to say that, according to a recent investigation carried out by Emg Different, almost four out of ten women they don't feel entirely comfortable talking about gynecological well-being.The situation is no better on the male front, as emerges from the first phase of theobservatory “Let's deal with men – male sexual health between taboos and misinformation”, which reveals how men are not inclined to do prevention by turning to andrologists and urologists.

Finding the right professional figure, who has characteristics and skills in line with your needs and with which you feel comfortable, is not always easy.Even more so in a delicate sphere such as the intimate one, which is often linked to feelings of discomfort, embarrassment and shame.The lack of adequate services, such as counseling centers, makes the picture even more complicated, putting people's sexual and reproductive health at risk.

Geen, the startup that matches the needs of people and professionals

To overcome these difficulties, Lucia Vernino And Giulia Marchese they decided to found Geen, a personalized information and connection platform between users and professionals.The operation is very simple.The registered person creates their own profile in the platform, filling in all the required fields.Thanks to matchmaking technology, which works by facilitating the meeting between people and suitable services, the platform is able to suggest the most suitable healthcare figure based on the area of ​​specialization or needs, symptoms, particular doubts, tests or treatments being undertaken must submit.In fact, the startup has a network of professional figures who deal with gynecology, obstetrics, osteopathy, physiotherapy, sexology, endocrinology, urology and much more, available for visits and interviews in person or remotely (which can be booked directly from the platform).All professional realities are selected in relation to a series of requirements and are aligned with Geen's principles:The respect of uniqueness, pain and free choice, attention to dialogue and to communication with the patient, empathy.

Thanks also to the collaboration with academic institutions and research centers, the site also provides educational and informative content on the sexual well-being and reproductive.At the moment, the services are being defined, but it is possible to sign up to the waiting list to stay updated on news and the activation date.Precisely to lay the foundations for its development on the market, Geen participated in Women in Action, the acceleration program dedicated to female entrepreneurship launched by LifeGate Way, the ecosystem of sustainable startups of LifeGate, together with the investment and consultancy company Ventive.