Linguistics

You probably have been hearing phrases like “climate crisis,” “climate emergency” or “climate justice” more often lately as people try to get across the urgent risks and consequences of climate change. The danger is real, but is using this language actually persuasive? It turns out that Americans are more familiar with – and more concerned about – climate change and global warming than they are about climate crisis, climate emergency or climate justice, according to a recent survey we conducted with a nationally representative sample of 5,137 Americans. Moreover, we found no evidence that the alternative terms increased people’s sense of urgency, willingness to support climate-friendly policies or willingness to act. The familiar terms – climate change and global warming – did at least as well, and sometimes better, than climate crisis and climate emergency in eliciting concern, perceived urgency and willingness...