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Three-quarters of the British public have a poor understanding of commonly-used climate terminology like ‘environmentally friendly’ and ‘locally grown’. The majority of people in the UK struggle to understand key language to do with the climate crisis and environmental policy, a new study has found. Only a quarter of Brits responding to a poll said they understood clearly what was meant by ‘green’ and around the same number could not define the term ‘sustainable’. The survey, conducted by insights experts Trajectory and communication agency Fleet Street, shows key terminology for discussing climate change and climate protection is understood by a minority of people in the UK. So what do these words really mean and why are they so hard to comprehend? Three-quarters of Brits don’t understand key climate language The study, published on Wednesday, found that three-quarters of the British public have a...