Sana 2023, trends and news in the organic and natural sector

Sana 2023 returns to Bologna with an entirely B2B edition that will welcome professionals from the organic and natural sector.New focus on veg and free from products.

• Sana 2023, the international organic and natural exhibition, will be held in Bologna from 7 to 10 September.
• It will be a more international and entirely B2B edition to enhance Italian organic products on foreign markets.
• Among the new features this year, the exhibition focus dedicated to veg, free from and rich in products.

It returns to BolognaFiere, from 7 to 10 September 2023 Healthy, The International organic and natural exhibition, with an edition – number 35 – that is increasingly international and, for the first time, entirely B2B.The event is for producers, distributors, buyers, institutions and control bodies interested in all the trends and news regarding the food sector. biological, but also ofhealthy food, from the green cosmetics, from the sustainable fashion, del blockchain and solutions against waste.

“Thirty-five years ago, when we had the happy intuition of promoting an international organic and natural fair, we made the right choice”, stated the president of BolognaFiere, Gianpiero Calzolari.“The issue of environmental sustainability, like that of healthy eating, is crucial today for the well-being of people and the future of the planet”.

In the’area organic & natural food, open from 7 to 9 September, the products will be on display for aorganic, healthy and sustainable food, with a controlled supply chain, Dop, Doc and Igp;The area will, however, be open to visitors until 10 September care & beauty, the showcase of natural and organic products and cosmetics for body care, including supplements and medicinal herbs, and the section green lifestyle where solutions and services will be proposed to live the times and spaces of everyday life in a sustainable way.

Veg and free from:the focus-news of Sana 2023 in Bologna

Focus-news of Sana 2023 will be veg area with an exhibition space dedicated to everything that is veg, from the vegan al vegetarian, from raw vegan to plant based, enhancing the latest consumer trends and product innovations.Another focus-novelty of this edition will be focused on intolerances and on one healthy eating with products free from aimed at allergic, intolerant people and products rich in for all those who are attentive to the healthiness of food.Sana will also give space to the topic of waste reduction:the different methods will be explored in depth recovery and reuse of processing waste, with the aim of promoting the fight against food waste and more.Also new is the New on Sana space dedicated to start-ups and young businesses that focus on innovation and sustainable development.

Among the reconfirmations, however, the Herb route with a schedule of seven master classes held by experts phytotherapy and herbal medicine and aimed at herbalists and operators who deal with health and well-being and with an exhibition space dedicated in particular to “white herbs”, with specific attention to those that bring benefits todigestive system. The appointment with is also renewed Sanatech who will take care of organic and precision agriculture, traceability, circular economy and technologies for natural cosmetics, opening up to emerging themes such as the world of bio-control and the bio-packaging sector.There will be an in-depth look at blockchain.

Sana Observatory:Italian organic exports are good, but a boost is needed for internal and domestic consumption

The event will be an opportunity to discuss and take stock of the organic sector with the presentation of the data fromSana Observatory inside Organic revolution, the General States of organic, organized in collaboration with Federbio and Assobio.Some previews of the data reveal a positive performance of exports of organic products made in Italy:in 2022 sales of organic Italian agri-food products on international markets reached 3.4 billion euros, with a growth of +16 percent compared to the previous year and +181 percent compared to 2012.

“Events like Sana and Bio Revolution are essential to focus the attention of operators and citizens on issues that are so relevant for the future of our planet,” stated the president of Federbio Maria Grazia Mammuccini, underlining the urgency of give full implementation to organic law to reach the 25 percent of organically cultivated area, to support the increase in the export of Italian organic products and to grow the internal demand of organic products, which has slowed down in recent months.“As regards internal consumption to be restarted, we believe it is essential to continue activating communication campaigns aimed at citizens to raise awareness of the benefits of a food choice based on organic products, as well as pushing for further growth in investments reserved for the diffusion of organic canteens".

“Sana has always represented the most authoritative place to concretely talk about organic and a precious opportunity for businesses and operators to discuss the challenges that await us in the future, both in economic and environmental terms,” he declared Roberto Zanoni, president of Assobio, underlining on the one hand the significant growth of organic in “away from home” sector such as bars and restaurants, on the other the work necessary to grow the domestic consumption, awareness and transparency of the supply chain.