Between educational pills, games and challenges, FunniFin teaches you how to manage finances without stress

FunniFin is an ally for companies that want to improve the financial well-being of their people, in a fun and engaging way.

• On average, Italian men and women have a rather low level of financial literacy.
• FunniFin is an Italian startup that combines artificial intelligence, coaching and gamification to make financial education engaging.
• Companies can make the platform available to their employees to invest in their growth.

In a world where economic dynamics are becoming increasingly complex, the ability to understand financial concepts becomes a fundamental pillar to guarantee each person the ability to navigate safely between investments, savings And daily expenses.However, the finance it is often seen as an arid territory, reserved for a few experts in the sector.This perception discourages people from delving into even the most basic notions.Thus, an unexpected expense, the need to juggle company benefits or the simple management of daily expenses can become constant sources of stress.

It fits into this context FunniFin, one startups Italian (part of the ecosystem LifeGate Way) which aims to support people in understanding and managing their own financial well-being.Through an innovative platform that combines artificial intelligence, personalized coaching And gamification, FunniFin turns financial education into an experience accessible, interactive And fun.

Not only that, FunniFin sets itself up as one digital financial desk all-round, a real help desk for employees, where you can find answers to questions related to the economic, financial or fiscal sphere, both in a business and personal context.

The importance of financial education

THE'financial education it is a fundamental life skill. However, according to a study conducted by Standard & Poor's in 2015, only a third of adults globally has adequate knowledge.Lack of financial skills is directly linked to higher rates of debt, difficulty in retirement planning and a lower ability to deal with economic unexpected events.

In Italy, the level of financial literacy is among the lowest in Europe and among the most developed countries:according to the latest survey by Global financial literacy excellence center, only the 37 percent of our compatriots have sufficient skills to correctly manage a family budget, while the United States, Canada and Germany exceed 60 percent.This means that many people find it difficult not only to save, but also to avoid scams or take advantage of investment opportunities.

The consequences are reflected in daily life, with repercussions on mental and physical health, self-esteem And family well-being, but also on world of work.A survey conducted by Pwc in the United States reveals that financially stressed employees are almost five times more likely to be distracted and the 73 percent of them would look favorably on an employer who is more attentive to the financial well-being of employees.An improvement, therefore, could contribute to a more positive working environment, reducing absenteeism and turnover.

Funnifin's mission:educate while having fun

To respond to these challenges, the companies they can play an active role in providing resources for financial well-being to their people and FunniFin was created precisely for this reason.Through his digital platform, the startup has developed tools that allow users to learn financial concepts in an easy way practical And engaging.Simulations, interactive quizzes and educational games are at the heart of thegamified approach of FunniFin, to make learning a rewarding experience especially for young people, who are often not attracted by topics perceived as "serious" or difficult to understand.

One of the most innovative aspects of Funnifin is the use of technology to facilitate learning.The startup has developed a series of modules that cover a broad spectrum of topics, from home economics to the most advanced investments, and the platform uses custom algorithms who adapt the training course to individual needs, whether you are starting from scratch or you already have a base and want to delve deeper into specific topics.

The lessons are presented in the form of educational pills:short texts, explanatory videos or interactive quizzes to complete in a few minutes.At the end of each lesson, users can earn points, unlock badges and advance levels.Points that are not only symbolic, but can be used to obtain discounts and benefits offered by commercial partners, thus encouraging people to continue their learning journey.The internal ranking allows workers to compete with each other, making everything even more dynamic.

Financial coaching and the use of artificial intelligence

In addition to the more playful aspect, FunniFin offers training sessions personalized coaching with qualified professionals, such as employment consultants, financial consultants, tax consultants and accountants.These meetings allow employees to address specific personal issues in a confidential, receiving manner practical advice for example on how to plan to save for retirement or set aside enough to pay taxes.

The integration ofartificial intelligence it is another pillar of the platform.FunniFin developed FinAi, an AI-powered virtual financial assistant that guides the employee experience step by step.It starts with a simple question or doubt, and FinAi provides one personalized response, suggests completing a gamified educational module or video course.In some cases, it can initiate the "match" mechanism with the most suitable professional for a coaching session, thus resolving specific issues.

FinAi was also designed to support the human resources, offering immediate and personalized assistance to employees on company issues, such as pension funds, health insurance, company benefits and internal regulations.This allows companies to improve internal communication, reducing waiting times for employees and lightening the workload of the HR team, freeing them from repetitive tasks that are usually managed via email, telephone or company intranet.

Finally, despite having a strong digital component, FunniFin also organizes educational sessions both in person and online on financial topics chosen by the company.Ultimately, it is a valid ally for companies that wish to invest in the financial well-being of their employees.Transforming what is often perceived as a nuisance into an authentic one opportunities for growth and development.