StepsConnect:the new frontier of recruiting for Generation Z

StepsConnect is the new platform that offers an innovative solution to recruiting challenges, leveraging technology and social media.

• It is not always easy for companies to identify and retain talent belonging to Generation Z.
• StepsConnect is a recruiting platform that focuses on the under 30 age group.
• An algorithm facilitates the association between supply and demand, simplifying the search for qualified candidates.

One of the predominant themes in the current working landscape concerns the variety of generations involved, with a special focus on the challenge represented by the youngest, the Generation Z, made up of people born between the mid-1990s and the mid-2000s and only recently entered the job market.Many companies have found themselves facing the arduous task of identify and retain talent belonging to this age group, fueling a heated debate on their role within the contemporary working context.

Gen Z, in fact, brings with it a series of unique expectations and skills, but also completely new and constantly evolving, which companies often struggle to adapt to.For example, according to a survey conducted by Deloitte, younger generations place less importance on career and pay than older generations, preferring more challenging work to boring but better-paying jobs.Furthermore, very young people are profoundly influenced by technology and social media, which significantly impacts how they search for jobs and interact with companies.

The problem arises when these peculiarities are not adequately considered during the recruiting process.For a long time, a gap has been observed between the traditional approach of companies in the search for ideal candidates and candidates and the new needs of the candidates themselves.It is precisely from this observation that the idea of ​​was born StepsConnect, one recruiting platform present in five countries across Europe.In Italy, the platform focuses precisely on the under 30 age group, with an innovative approach that adapts to current regional and demographic trends.

StepsConnect facilitates the meeting between companies and candidates

A recent report by the Boston consulting group (Bcg) revealed that it skills mismatch, or the mismatch between the skills required and those available on the labor market, affects as many as 1.3 billion workers around the world.This problem has a significant impact on companies, workers and the entire global economy, representing a cost equivalent to 6 percent of global productivity, equal to approximately 5 trillion dollars.

In this context, the StepsConnect platform stands as a valuable resource, having been designed to adapt to the ever-changing dynamics of the job market.What makes it unique is its differentiation from the usual job boards, as it focuses mainly on involvement of candidate people, recognizing the importance of this aspect in the selection process.Stepsconnect, on the other hand, takes each job advert and turns it into a targeted advertisement that directly speaks the language of the younger generation and is distributed through social channels most frequented by this public, guaranteeing wide visibility.

Beyond that, StepsConnect offers a inclusive approach, addressing both companies and individuals seeking professional guidance.In the first case, the platform offers a nursery of young talents, borrowing this concept from the world of sport.Additionally, it provides advanced tools to search and select applicants based on job-specific parameters.In the second case, StepsConnect offers people the opportunity to get in touch with job opportunities in a simple and direct way.The ultimate goal is to facilitate collaboration between these two parties, creating mutual value and helping to prepare a promising future for both.

How it works StepsConnect

The StepsConnect process is intuitive and fast.Creating a profile and posting a job advert takes just a few minutes, making the accessible and user friendly platform, both for companies and individuals.

On StepsConnect, the matching process between companies and candidates is one of the key aspects.The platform uses an algorithm that facilitates the association between supply and demand, significantly simplifying the search for qualified candidates.While recruiters often receive a large quantity of CVs, StepsConnect claims that twenty profiles attracted through the channels social (such as Instagram, Facebook, Tiktok, Reddit) are equivalent to five qualified candidates ready to hire.

This way, StepsConnect is able to fill critical positions quickly.For example, 47 percent of hires made through the platform concern technical, sales and engineering roles currently in high demand, as junior electronical engineer, key account, junior project manager and junior developer.

An innovative startup with a social mission

In addition to being a recruiting platform, StepsConnect is configured as a startup with a strong social purpose.Its main mission is, in fact, to actively contribute to reduction of youth unemployment in Italy, making the search and job placement process more meaningful and rewarding for everyone.Precisely by virtue of this social dimension, the startup entered the ecosystem of LifeGate Way.

This objective is also achieved through support forprofessional orientation starting from high school, offering students a concrete opportunity to explore career possibilities and better understand the world of work.In this way, StepsConnect wants to help create a society in which each person can realize their potential and contribute to the common good.